Published A/B test wins from case studies and operators' own posts. "Case study" means a testing tool or agency published it; "Self-reported" means an operator posted it themselves. Lifts are as reported by the source.
| # | What changed | Metric | Lift | Source |
|---|---|---|---|---|
| 1 | @jforjacob's brand (winner: @DaveDiederen)New landing page beat the brand's control PDP in the $15K landing page challengeThe winning page from Jacob's public $15K challenge, which "succeeded where many had failed." | Revenue per visitor | +14% | X · Mar 21, 2026 ↗ |
| 2 | Coffee brand (unnamed)Replaced size and flavor button grids on the PDP with two compact dropdownsConversion also rose 28%. | Profit per visitor | +33% | Intelligems ↗ |
| 3 | Haircare brand (unnamed)Swapped a buy-more-save-more ladder for a two-tier offer with free add-ons instead of extra unitsProfit per order fell 5% but 24% more visitors bought. | Profit per visitor | +19% | Intelligems ↗ |
| 4 | Home essentials brand (unnamed)Removed the single-unit option and showed only the multi-unit bundle on a pre-orderConversion rose 26%; AOV held flat. | Profit per visitor | +22% | Intelligems ↗ |
| 5 | Gemstone jewelry brand (unnamed)Added a "Last chance" badge by the price and an "Only a few pieces left" note above Add to BagProfit per visitor also rose about 15%. | Conversion rate | +15% | Intelligems ↗ |
| 6 | Jewelry brand (unnamed)Cut prices 10% (tested against a 10% increase and control)Conversion rose 35%; the price increase made no significant difference. | Profit per visitor | +30% | Intelligems ↗ |
| 7 | Lifestyle accessories brand (unnamed)Replaced free shipping on everything with free shipping over $75 (about $7 flat below)Revenue per visitor also +15% with no conversion drop. An $85 threshold lost conversions. | Profit per visitor | +15% | Intelligems ↗ |
| 8 | Pet health brand (unnamed)Sent paid traffic to a buy-one-get-one-free landing page instead of the science-led pageConversion +70%, profit per visitor +40%. | Revenue per visitor | +65% | Intelligems ↗ |
| 9 | Skincare brand (unnamed)Added a free branded hat at $80 on top of the existing $50 free-shipping barProfit per visitor +5% even after paying for the hats; conversion held. | Average order value | +5% | Intelligems ↗ |
| 10 | Sports brand (unnamed)Swapped an emoji bullet list of benefits for an icon grid with an expand optionConversion +13%. | Profit per visitor | +17% | Intelligems ↗ |
| 11 | Activewear brand (unnamed)Added a comparison-vs-alternatives section above the first product banner on the homepageConversion +10%. | Profit per visitor | +16% | Intelligems ↗ |
| 12 | Apparel brand (unnamed)Changed the announcement bar text from black to red, same wordingRevenue per visitor +15%. | Conversion rate | +15% | Intelligems ↗ |
| 13 | Electronics brand (unnamed)Added accepted payment method icons near the buy button on the PDPConversion +14%, cart abandonment −7%. | Revenue per visitor | +28% | Intelligems ↗ |
| 14 | Beauty brand (unnamed)Added a sitewide-discount and free-shipping callout directly under the PDP title and priceConversion +3%. | Revenue per visitor | +4% | Intelligems ↗ |
| 15 | Home goods brand (unnamed)Dropped a ~$529 "$50 off" appliance to ~$499 "$80 off"AOV dipped slightly. | Profit per visitor | +60%+ | Intelligems ↗ |
| 16 | Portable charger brand (unnamed)Replaced a 10–20% volume discount with a $10 lower base price ($49.99 → $39.99)Conversion rate 2x, profit per visitor +115%. | Revenue per visitor | +125% | Intelligems ↗ |
| 17 | Sports equipment brand (unnamed)Raised the free-shipping threshold from $100 to $500 (AOV was ~$650)Conversion +5.5%, AOV +6%. | Revenue per visitor | +12% | Intelligems ↗ |
| 18 | Non-alcoholic beverage brand (unnamed)Added paid shipping under a threshold instead of free shipping on every 12-pack orderUnits per order +6.3%, monthly revenue +3%. | Average order value | +6.5% | Intelligems ↗ |
| 19 | Snap SupplementsAdded a 30-minute "Today's discount is reserved" countdown inside checkoutConversion +9%, revenue per visitor +13%; AOV flat. | Profit per visitor | +15% | Intelligems ↗ |
| 20 | Branch FurnitureTested capped 5% and 10% offers (via unlock links, no codes) against a tiered $ discount in the Klaviyo abandoned cart flowProfit per abandoned cart +70%. | Conversion rate | +80% | Intelligems ↗ |
| 21 | DossierSingle shipping rate testPart of a program that lifted sitewide profit per visitor 7.4%. | Profit per visitor | +19% | Intelligems ↗ |
| 22 | PepperSingle theme testSitewide conversion lift from one theme test. | Conversion rate | +3.3% | Intelligems ↗ |
| 23 | Ursa MajorAdded a sticky Add to Cart button on mobile | Revenue per visitor (mobile) | +5.1% | Shoplift ↗ |
| 24 | Quiet MindRan a 15% discount on three flagship productsRevenue per visitor +33.4% (returning customers +62.4%), add-to-cart +17.9%. Run with agency Clean Commit. | Conversion rate | +42.5% | Shoplift ↗ |
| 25 | SAXXRaised prices 5% across one collectionFour weeks, no statistically significant conversion change, so the increase rolled out company-wide. | Conversion rate impact | No drop | Shoplift ↗ |
| 26 | Copado (B2B SaaS)Put a persistent "Book a Demo" button in the mobile header instead of inside the hamburger menu | Demo page visits | +68.55% | VWO ↗ |
| 27 | FoxtaleAdded a "Pairs well with" bundle section with explicit savings below PDP info | Purchases | +2.03% | VWO ↗ |
| 28 | Lotte Duty FreeAdded Add to Cart buttons directly on the bestseller listing page | Add-to-cart | +45.7% | VWO ↗ |
| 29 | Sorte OnlineMoved the lottery pool showcase higher on the homepage | Add-to-cart rate | +6.73% | VWO ↗ |
| 30 | Shopify brand (unnamed)Showed personalized product recommendations as soon as shoppers open site search | Search conversions | +10.5% | X · Jun 9, 2026 ↗ |
| 31 | Shopify brand (unnamed)Made the promo bar sticky on the collection page | Conversion rate | +6.9% | X · May 6, 2026 ↗ |
| 32 | Brand (unnamed)Rearranged three words in Google Shopping product titles (feed only, no bid or budget changes) | Conversion rate | ~2x | X · Aug 13, 2026 ↗ |
| 33 | Leggings brand (unnamed)Swapped a big "1+1 Gratis" offer graphic in the PDP hero for a lifestyle photo plus an emotional line, shrank the offer to a badge, and moved the savings next to the priceConversion rate +8.5%, add-to-cart rate +5.73%, AOV +4%. Posted by Daniel Budai (Budai Media) about a client test; the brand is blurred in the post's before/after screenshot. | Revenue per visitor | +12.77% | X · Oct 9, 2026 ↗ |
| 34 | MUD\WTRReplaced the one-click PDP-to-checkout flow with a side cart so shoppers could add more before checking outConversion +5%, AOV +8%, orders with more than one flavor +18%. Test run by The Beyond Group (agency). | Revenue per session | +13% | Intelligems ↗ |
| 35 | FultonReplaced polished homepage imagery with raw, UGC-style images (the kind usually saved for ads)Fulton's co-founder called it one of the most impactful tests they've run. | Profit per visitor | +40% | Intelligems ↗ |
| 36 | FishwifeFull product page redesign, read separately for mobile and desktopTest ran June to August 2025. Desktop stayed roughly flat, so later tests refined the desktop variant. Shoplift data, via Shoplift's case study. | Add-to-cart rate (mobile) | +11.2% | Shoplift ↗ |
| 37 | FishwifeAdded a sticky header with clear links to gift and fish categories, and swapped homepage bestsellers for a collections layout below the foldTest ran September to November 2025, during Q4 gifting traffic. The +8.9% RPV is credited to the sticky navigation; the collections layout lifted clickthrough 10.1%. Shoplift data, via Shoplift's case study. | Revenue per visitor | +8.9% | Shoplift ↗ |
No tests match those filters yet.